Virtual Product Concepts
Consumer Products Companies use 3D as a tool to develop and visualize their products in a natural and realistic way. No longer are artist’s sketches sufficient for the presentation of a product. Highly refined 3D renderings provide manufacturers with the ability to virtually interact with their products, ‘view’ them on-shelf and to focus group them with consumers. Going directly from concept to rendering eliminates months of mock-ups and prototyping.
Impact Strategic Marketing is a pioneer in this area, having worked on hundreds of product concepts and numerous revisions. Our past work includes consumer products, medical instruments, industrial parts and toys. As one of the first companies to operate a state of the art 3D animation studio in Connecticut, we are highly skilled in bringing products to life well before they are ever built.