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Experiential Marketing

Experiential Marketing is more than simply "event marketing”. Experiential marketing differs in the essential way it engages consumers and creates an emotional bond between them and your products. During an experiential marketing event, customers can engage and interact with brands, and products in a multi-sensory ways which form the foundation for brand identification and product loyalty. It's the difference between telling people about a product and letting them experience those benefits for themselves.
When done right, it's the most powerful method to develop brand loyalty. Impact Strategic Marketing has produced experiential marketing events for the pharmaceutical, spirits, consumer products, industrial and apparel industries, among others.

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